Sony has just announced the launch of its BD rewards program, set to begin with the debut of this week's 'You Don't Mess With The Zohan.'

The free program, entitled the Sony Pictures Blu-ray Club, rewards consumers for purchasing BD-live enabled Sony Pictures Blu-ray titles. Customers accumulate points which are tallied through BD-Live-accessible players, giving them the opportunity to earn Sony products and prizes, as well as the chance to become members of the greater Sony Rewards program.

Consumers join the program by creating user profiles via their network connected Blu-ray players. They can also create these memberships online at www.sonyrewards.com/bluray. They will then accrue points as applicable titles are purchased and registered, thereby automatically crediting the user's rewards balance and progress toward various rewards and prizes.

“Sony Pictures Home Entertainment is dedicated to providing consumers with the most dynamic Blu-ray Disc experiences possible,” said Lexine Wong, Senior Executive Vice President of Worldwide Marketing. "The Sony Pictures Blu-ray Club, made possible by the new interactivity of BD-Live, provides a unique incentive for our consumers who have embraced our Blu-ray high definition movies.”

To learn more about the program, go to the program's homepage at www.sonyrewards.com/bluray

Posted @ HighDefDigest

What they fail to mention also, is that you have to have the Sony credit card in order to earn points on your purchases. At least as of right now.